Personalized medicine focuses on longevity and life quality of an individual. The growth of new diagnostic and informatics regarding the molecular basis of disease, particularly genomics, has made it possible to tailor a precise treatment for one individual which could be very different from another one. 

Personalized medicine in Conovita has a solution-oriented approach and is open to multiple medical models as long as it helps resolving or mitigating one’s medical condition. A Physicist treats light with two contradictory models; Particle and Wave, to predict its trajectory and interactions accurately. The same way, personalized medicine can welcome alternative models in solving health problems as long as it follows scientific rigor in applying alternative models. Tailoring of treatment to patients dates back at least to the time of Hippocrates.